Basel Tourism Hits Record January Highs with Double-Digit Growth

February 28, 2026

Basel's tourism sector experienced strong growth in January 2026, with arrivals and overnight stays reaching their highest January levels in the four-year dataset, reflecting a robust post-pandemic recovery. Key drivers included significant increases in hotel occupancy and a notable rise in visitors from the United States.

The data for January 2026 shows a continuation of strong growth in Basel's tourism sector. Both arrivals and overnight stays reached their highest January levels in the four-year dataset, with arrivals at 55,571 and overnight stays at 99,534. This represents an approximate 14% increase in arrivals and a 12% increase in overnight stays compared to January 2025. The average stay duration remained stable at 1.8 nights. Hotel occupancy also improved significantly, with approximately 69,301 rooms occupied out of 140,311 available, yielding an occupancy rate near 49.4%, which is a notable increase from the 41.4% rate observed in January 2025. The domestic market, Switzerland, remained the dominant source of visitors, accounting for 42.6% of all overnight stays. Germany was the second-largest market with a 14.2% share, followed by the United States, France, and Great Britain. The growth in arrivals and stays from the United States, which accounted for 5.0% of overnight stays, appears to be a key factor in the overall increase. The data indicates a robust post-pandemic recovery trend, with January 2026 performance substantially exceeding pre-2024 levels.


Table 1: Overnight Stays by Country of Origin in January 2026
Country of Origin Arrivals Overnight Stays Share of Total (%)
Schweiz 26,148 42,362 42.6 %
Deutschland 8,274 14,111 14.2 %
Vereinigte Staaten von Amerika 1,879 4,948 5.0 %
Frankreich 2,701 4,291 4.3 %
Grossbritannien 2,156 4,277 4.3 %
Other 14,413 29,545 29.7 %
Total 55,571 99,534 100.0 %


Table 2: Overnight Arrivals and Overnight Stays in January 2026
Category Arrivals Overnight Stays Share of Total (%)
4- und 5-Stern 23,001 43,452 43.7 %
3-Stern 16,546 28,597 28.7 %
Keine Kategorie 8,846 15,923 16.0 %
1- und 2-Stern 7,178 11,562 11.6 %
Total 55,571 99,534 100.0 %


Table 3: Arrivals and Overnight Stays in January by Year
Year Arrivals Overnight Stays Avg Daily Overnight Stays Occupancy Rate (%)
2026 55,571 99,534 3,210.8 49.4 %
2025 48,878 89,163 2,876.2 41.4 %
2024 44,613 84,000 2,709.7 42.9 %
2023 40,843 76,269 2,460.3 38.6 %

Figure 1: Overnight Stays by Origin of Visitors in the last 24 Months

Data source: Monatliche Ankünfte und Logiernächte, Tägliche Ankünfte und Logiernächte nach Herkunftsland, Tägliche Ankünfte, Logiernächte, Zimmer nach Hotelkategorie
Additional resources: Tourismusstatistik 2024

🤖 This text was generated with the assistance of AI. All quantitative statements are derived directly from the dataset listed under Data Source.