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Basel Tourism Surges 11% in 2025, Driven by U.S. and Swiss Visitors
Published: December 21, 2025 · Period: 2025-10-01 – 2025-10-31In October 2025, Basel saw a significant rise in tourism, with a notable increase in arrivals and overnight stays compared to previous years, indicating a robust recovery and growing interest in the city as a travel destination. The highest overnight stays were recorded in 4- and 5-star hotels, and Swiss nationals were the largest group of visitors, with increased interest from American tourists, likely influenced by conferences and cultural events during the month.
In October 2025, Basel experienced a notable increase in tourism activity compared to previous years. Arrivals reached 164,548, marking an 11% rise from 2024 and a 19% increase from 2023. Overnight stays also saw a growth, totaling 300,932, up by 5.5% from 2024 and 16.8% from 2023. This upward trend indicates a robust recovery and growing interest in Basel as a travel destination.
Hotel occupancy rates varied across categories, with the highest overnight stays recorded in 4- and 5-star hotels, accounting for 172,830 stays. This was followed by 3-star hotels with 113,150 stays, indicating a preference for higher-end accommodations among visitors. The overall occupancy rate was approximately 69.2%, slightly lower than the 71.5% observed in 2024, suggesting an increase in available rooms.
Swiss nationals were the largest group of visitors, contributing 39.5% of the total overnight stays. Germany and the United States followed, with 14.3% and 10.4% shares, respectively. Compared to previous months, there was a noticeable increase in arrivals from the United States, reflecting a growing interest from American tourists.
Seasonal factors likely influenced these figures, as October is a popular month for conferences and cultural events in Basel, attracting both leisure and business travelers. The data suggests a positive trajectory for Basel's tourism sector, with increasing international interest and a strong domestic market.
Table 1: Overnight Stays by Country of Origin in October 2025
| Country of Origin | Arrivals | Overnight Stays | Share of Total (%) |
|---|---|---|---|
| Schweiz | 72,438 | 118,938 | 39.5 % |
| Deutschland | 25,632 | 43,146 | 14.3 % |
| Vereinigte Staaten von Amerika | 14,418 | 31,360 | 10.4 % |
| Grossbritannien | 7,086 | 15,228 | 5.1 % |
| Frankreich | 6,256 | 11,144 | 3.7 % |
| Other | 38,718 | 81,116 | 27.0 % |
| Total | 164,548 | 300,932 | 100.0 % |
Table 2: Overnight Arrivals and Overnight Stays in October 2025
| Category | Arrivals | Overnight Stays | Share of Total (%) |
|---|---|---|---|
| 4- und 5-Stern | 88,521 | 172,830 | 44.1 % |
| 3-Stern | 62,941 | 113,150 | 28.9 % |
| Keine Kategorie | 29,535 | 58,030 | 14.8 % |
| 1- und 2-Stern | 29,606 | 47,919 | 12.2 % |
| Total | 210,603 | 391,929 | 100.0 % |
Table 3: Arrivals and Overnight Stays in October by Year
| Year | Arrivals | Overnight Stays | Avg Daily Overnight Stays | Occupancy Rate (%) |
|---|---|---|---|---|
| 2025 | 164,548 | 300,932 | 9,707.5 | 69.2 % |
| 2024 | 148,944 | 285,186 | 9,199.5 | 71.5 % |
| 2023 | 138,014 | 257,648 | 8,311.2 | 60.7 % |
Figure 1: Overnight Stays by Origin of Visitors in the last 24 Months
Additional resources: Tourismusstatistik 2024
🤖 This text was generated with the assistance of AI. All quantitative statements are derived directly from the dataset listed under Data Source.