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Basel Tourism Surges in July 2025 with 13.5% Visitor Increase
Published: December 21, 2025 · Period: 2025-07-01 – 2025-07-31In July 2025, Basel saw a significant rise in tourism, with a notable increase in arrivals and overnight stays compared to 2024 and 2023, leading to higher hotel occupancy rates. Swiss tourists were the largest group, and the data suggests a positive trend in Basel's tourism sector, likely due to improved travel conditions or effective marketing.
In July 2025, Basel experienced a notable increase in tourism activity compared to the previous two years. Arrivals reached 189,452, marking an approximate 8.6% increase from 2024 and a 13.5% rise from 2023. Similarly, overnight stays totaled 334,756, which is about an 11.4% increase from 2024 and a 16.4% increase from 2023. The hotel occupancy rate also improved, with 70.1% of rooms occupied, up from 62.7% in 2024 and 56.7% in 2023.
The 4- and 5-star hotels were the most popular, accounting for 180,854 overnight stays, followed by 3-star hotels with 134,633 stays. Hotels without a category and 1- and 2-star hotels attracted fewer guests, with 64,556 and 60,041 overnight stays, respectively.
Swiss tourists were the largest group, contributing 37.1% of all overnight stays, followed by visitors from Germany (13.9%), the United Kingdom (9.4%), the United States (8.0%), and the Netherlands (4.5%). Compared to previous months, the share of Swiss tourists remained dominant, while the presence of tourists from the United States showed a slight increase.
The data does not indicate any significant seasonal effects or special events impacting tourism in July 2025. However, the overall increase in arrivals and overnight stays suggests a positive trend in Basel's tourism sector, possibly driven by improved travel conditions or successful marketing efforts. The consistent rise in hotel occupancy rates across all categories further underscores the growing appeal of Basel as a tourist destination.
Table 1: Overnight Stays by Country of Origin in July 2025
| Country of Origin | Arrivals | Overnight Stays | Share of Total (%) |
|---|---|---|---|
| Schweiz | 74,022 | 124,100 | 37.1 % |
| Deutschland | 27,358 | 46,398 | 13.9 % |
| Grossbritannien | 14,828 | 31,516 | 9.4 % |
| Vereinigte Staaten von Amerika | 13,810 | 26,832 | 8.0 % |
| Niederlande | 10,386 | 14,924 | 4.5 % |
| Other | 49,048 | 90,986 | 27.2 % |
| Total | 189,452 | 334,756 | 100.0 % |
Table 2: Overnight Arrivals and Overnight Stays in July 2025
| Category | Arrivals | Overnight Stays | Share of Total (%) |
|---|---|---|---|
| 4- und 5-Stern | 96,282 | 180,854 | 41.1 % |
| 3-Stern | 77,859 | 134,633 | 30.6 % |
| Keine Kategorie | 35,579 | 64,556 | 14.7 % |
| 1- und 2-Stern | 37,447 | 60,041 | 13.6 % |
| Total | 247,167 | 440,084 | 100.0 % |
Table 3: Arrivals and Overnight Stays in July by Year
| Year | Arrivals | Overnight Stays | Avg Daily Overnight Stays | Occupancy Rate (%) |
|---|---|---|---|---|
| 2025 | 189,452 | 334,756 | 10,798.6 | 70.1 % |
| 2024 | 174,372 | 300,542 | 9,694.9 | 62.7 % |
| 2023 | 166,828 | 287,678 | 9,279.9 | 56.7 % |
Figure 1: Overnight Stays by Origin of Visitors in the last 24 Months
Additional resources: Tourismusstatistik 2024
🤖 This text was generated with the assistance of AI. All quantitative statements are derived directly from the dataset listed under Data Source.